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Is Your Website Truly Working for Your Non-Profit?
4 Levels of Non-Profit Website Performance: Where Do You Rank?
Hello
You pour your heart and soul into creating real change. But is your online presence effectively amplifying your impact?
As a non-profit leader, you have a powerful vision and incredible work happening on the ground. Your team and community deeply value the impact you are making. However, for those outside your immediate sphere of your Impact area, your website may be failing to properly showcase your achievements and convey the true value you provide.
Even if you lack bandwidth or web expertise, your website is often the first touchpoint for potential donors, volunteers, and employees. The narrative it presents shapes their initial perceptions of your organization. You want that narrative to accurately reflect your mission and control the messaging.
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Did you know that 94% of donors say that their first impression of a brand is based on its website’s design?
Maintaining an effective website is not a one-time effort. It requires continuous optimization and refinement to ensure you are connecting with your desired audiences in meaningful ways.
The truth is, whether people are looking to donate, apply for roles, or simply learn more, they are judging your organization based on your website. You have the power to control that judgment by projecting an online presence that captures the heart of your mission and accomplishments.
I understand the challenges of finding time amid your critical work. However, investing in strengthening your website's storytelling can pay immense dividends in:
Expanding your impact
Garnering support
Inspiring action
Your achievements deserve to be visible and understood by all.
Beyond the Click: 62% of donors who visit a nonprofit website expect to find a clear explanation of how their donation will be used. Transparency builds trust, so explain your impact plan clearly.
💻 Free Web Hosting for Non-Profits: Is Your Organization Eligible?
1. Interserver: Special Non-Profit Hosting Packages 🌐 Interserver offers dedicated hosting packages designed with non-profits in mind. To qualify, simply provide proof of your non-profit status. Visit their non-profit hosting page to learn more about the application process and start saving today!
2. DreamHost: Discounts for U.S.-Based 501(c)(3) Organizations 💡 If your non-profit is a U.S.-based 501(c)(3), you may be eligible for DreamHost's exclusive discount. To apply, submit your 501(c)(3) determination letter and head over to their non-profit discount page for more information. Don't miss out on this opportunity to stretch your budget further!
3. Webflow: 12-Month(Renewable) Discount on Select Plans 🚀 Webflow is offering a generous 12-month discount on their Basic, CMS, and Business Site Plans for non-profits. To qualify, provide proof of your non-profit status and promotional materials or a link to your current site. Contact Webflow Customer Support to learn more and start building your dream website at a fraction of the cost!
Don't let limited resources hold back your online presence. Take advantage of these exclusive discounts and give your non-profit the professional, high-performing website it deserves! 💪 Need help navigating the application process or have questions about eligibility? Feel free to reach out to me.
Evaluate Your Website's Performance
Google's PageSpeed Insights (https://pagespeed.web.dev/) is a free tool that analyzes your website's performance and provides recommendations for improving speed and user experience. Here's a quick overview of how to read the report:
Google's PageSpeed Insights
Speed Score - This rates your site's loading speed from 0-100. A higher score indicates better performance.
Opportunities - These are suggested optimizations to improve loading times, like compressing images or enabling text compression.
Diagnostics - Additional insights into render-blocking resources, excessive JavaScript, and other potential roadblocks.
Passed Audits - A checklist of web best practices your site adheres to already.
Improving areas highlighted in the report can lead to faster load times and better user engagement on both desktop and mobile devices. A high-performing website keeps visitors engaged with your content longer.
Your Website Should Work as Hard as You: Is It Time for a Redesign?
To stay competitive and relevant, we suggest updating or redesigning your website every two to five years. Technology changes rapidly online, and if your website is more than five years old, you are most likely missing out on providing the most user-friendly experience to your potential supporters and community.
Design trends also evolve quickly, so it's a good practice to keep an eye on your peers' websites. If their sites look fresher or more modern in design, website visitors may interpret that as a reflection of the organization's vibrancy.
The general rule of thumb is to redesign your website once every three years to keep pace with constantly shifting web design trends. Failure to update allows others to gain an advantage by leveraging the latest techniques effectively.
By regularly refreshing your online presence, you ensure your mission remains accessible and engaging to all audiences, new and existing. A stale or outdated website can hinder your ability to inspire action and rally support.
In today's digital landscape, a non-profit's website should be far more than just an online brochure listing your services. Your site has the potential to be a hardworking asset that drives real impact for your mission.
Unlock the Secrets to Engaging Donors and Volunteers Online {Research Report}
This Free 222-page report contains 116 guidelines for improving the design of non-profit and charity websites. This report is based on observations of actual user behavior as potential donors used a wide range of sites.
Get free 222-page research report with 116 proven optimization guidelines
Discover how real donors behave on non-profit websites and what drives their decisions
Access 220+ screenshots showcasing best practices and common pitfalls
Learn how to conduct your own user tests to continuously improve your site
Guideline to Find the Right Web Design Partner
❓ Ask potential designers about their process, experience, and project management approach
🤝 Look for a partner who understands your mission and can translate it into a compelling online experience
📋 Download our checklist of must-ask questions to ensure you find the perfect fit
Get Your Free Non-Profit Website Audit
Audit includes:
Design and user experience analysis
Performance and SEO evaluation
Recommendations report
Consultation
I understand the challenges non-profits face in showcasing their incredible work online. Let me help you unlock your website's full potential. Amplify your online impact. There's no catch or obligation – just a genuine desire to help non-profits like yours thrive online. 💚
Best & Regards
Kajal
LinkedIn
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